What Does SEO Mean? How it Works?

SEO stands for Search Engine Optimization. It is the method of improving the website’s traffic from search engine results. SEO is all about improving a site’s rankings in the organic sections of the search results. The term SEO also describes the process of making web pages easier for search engine indexing software”crawlers” to find, scanning, and index your site.

How SEO Works:– Search engine like google, Bing, Yahoo, Baidu use bot to crawl on web from one site to another site to gather information about those pages and putting them in an index. Algorithm analyze the index and determine which pages should appear in the search result. Best quality content and best keyword research are two main key factors for optimization in search engine.

Why SEO is important:- Search is main source of traffic. 70% of all traffic coming from search engine. If your site is SEO friendly then you can rank for hundred or even higher of different keywords.

What are the factors impacts on SEO rankings: Google is updating their algorithm in a definite interval. You cannot understand how their algorithm works, before you are able to understand it, they will change it. But we understand some methods that are helpful for search engine rankings. We will discuss about few methods that affects the optimization in Search Engine.

  1. Content Quality:- Contents play the important role for SEO optimization. Effective and fresh content attracts search engine and new visitors.The more and unique quality content you provide to the search engine, it will make your page higher in rankings. Try to write content by your hand, it will be more relevant to the audience. You have to update and rewrite content in regular interval of time to get better SEO result. Another important thing is keyword research. The important, relevant and trending  keywords improves your content more higher in SEO rankings. Search engine loves long, authentic, great quality content.
  2. Title and Tag: Title and tags helps the search engine about your page. Title should be within 580 pixel length. It shouldn’t use any duplicate word from others. It should be focused on the basis of your keyword content.
  3. Meta Description: It will help you understand about page content. It must be visible to every user to understand it’s relevance. Use best keywords to provide the enough details to the viewer. The length of the meta description should be within 1000 pixel length.
  4. Sub Headings: Sub heading makes your contents easier to understand for audience. You can use H1,H2,H3,H4,H5 tags to help search engine to get higher ranking. It will help visitors understand each paragraph’s content.
  5. Internal Links:Creating internal links helps to get higher ranking in SEO. Like you want to discuss about a new product that comes in market. You can just link the products page with your blogs post. It will increase user’s trust over products and your writings.
  6. Using of Images:- You can use relevant images in the paragraph. You should use proper tags for images. In case if any user search by images , if your image contains proper tags then post will be selected by search engine through image. Create a site map and proper navigation for your site to get best user experience as well as higher ranking in SEO. Don’t use copyrighted image.
  7. Back links:- A backlink is a important link from external websites. It helps google SEO improvement. Getting backlinks are not easier for anyone. you should follow some steps to do these

<1>Write guest post on other blogs and websites.

<2>Add a link to your website on your all social media profiles.

<3>Submit your website at Webwiki.

<4> Build relationship with trusted individuals who are really want to link your contents with them. Don’t make it in the spam way, otherwise google may banned your website from rankings.

8. Social Sharing:- The importance of page in Facebook is very important these days. Because Facebook is very popular for everyone, it has a possibility to goes viral. Except FB you can share other social sharing network like twitter, reddit, instagram, pinterest, telegram, whatsapp, tumlr etc. It will help you to get higher ranking in SEO.

9. Domain Name:- Use a good length relevant paid domain name. Search engine do not like using of free or sub-domain.

A few numbers of SEO checking website available for free. You can visit any from the five below to check the SEO score of the site.

  1. https://www.seobility.net/en/seocheck/

2. https://www.webfx.com/seo-checker/

3. https://www.powermapper.com/products/sortsite/checks/seo-checks/

4. https://www.semrush.com/on-page-seo-checker/

5. https://www.seoptimer.com/

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