What is bounce rate

Bounce Rate is very important for your website because it tells you how users are engaged with your web content. It is defined as the percentage of visitors who enter the site and leave the site without click or visit any other web pages. It is a kind of single session on your site.

How it is calculated?

It is calculated by the number of single-page visits divides by the number of total visits. If we say, Rb= Bounce Rate, Ts= Total numbers of visitors on a single page, and Tt= Total visit to the page.

Then (Rb) will be Ts/Tt.

It is expressed in percentage(%) form.

What is good Bounce Rate?

To know about a good bounce rate at first you have to know about high and low bounce rates.

A high Bounce Rate means the user’s sessions duration is very short. That means, they visit your site on a single page and then leave. Users engaging time on your site is very low.

A Low Bounce Rate means users are spending a valid time on your page and also engaging with other pages, links, etc.

A high Bounce Rate is not always a bad thing. It depends on the different conditions and types of the website.

Normally it varies from 40 percent to 55 percent. This changes for different types of websites.

  1. Ecommerce and Retail Website it varies from 20- 45 percent.
  2. Business website it varies from 30- 55 percent.
  3. Service website it varies from 10- 30 percent.
  4. Landing page website it varies from 60 – 90 percent.
  5. For blogs page it varies from 70 – 90 percent.

So, different types of sites have different rates (Bounce). It is the approximate calculation for different sites. If your site bounce rate is more than the approximation rate then you need to look at different things on your site.

Bounce rate

Why do people bounce?

1. Very bad design on your site. Users judge your site based on site’s design first then he/she search for content( 2nd).

2. Did not meet expectations. When a user visits your site from organic search and there he finds that the page’s content is not sufficient for him, then he returns to the search engine to find a suitable solution.

3. Slow page speed. If your website loading speed is very slow and takes a lot of time to load properly, it negatively affects your site’s bounce rate. You can check the page speed for both computer and mobile by visiting google page speed insights.

4. Low-Quality Content. You need to write unique good quality content to boost up your site user experience. So, you have to try writing valuable content for your site, not low-value content.

bounce rate 2

Difference between Bounce Rate and Exit Rate?

Both are used to check user engagement on your site.

Bounce rate measures the number of visitors who enter the site and leave the site without click or visit any other web pages. Whereas, Exit rate measures the number of users who exit a website through a specific page.

So, the Exit rate measures the percentage of users who exit through a specific page. But you can’t confirm whether users visited any other pages or not. So, you can say all bounces are exits but not all exits are bounces. Because users may visit two or more pages before exit.

A high bounce rate may indicate that the user has very low interest in your site but a high exit rate indicate problems with the conversion rate optimization (CRO).


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